About Natalie Asher

Founder & Principal, Daybreak Advisory

Natalie Asher is a senior advisor to CEOs, founders, CFOs, and boards navigating high-stakes ownership and strategic transitions. With nearly two decades of experience across investment banking, private equity, and strategic advisory work, she brings a rare combination of financial discipline, operational understanding, and leadership insight to moments where clarity matters most.

Her expertise spans situations such as evaluating a potential sale or recapitalization, preparing for an ESOP or internal buyout, assessing unsolicited offers, navigating founder transitions, and supporting new leadership teams as they define the company’s next chapter. She has advised more than 50 companies ranging from founder-led organizations to established middle-market businesses with revenues from $15M to $500M+, representing more than $1B in transaction value.

Executives value Natalie’s ability to simplify complexity, structure decision-making, and align leadership around a clear direction. Her approach blends analytical rigor with a grounded, steady presence — helping leaders make confident decisions without overwhelm and unnecessary pressure.

Before founding Daybreak, Natalie held senior roles supporting M&A, growth, and exit readiness across multiple industries, with particular depth in the Built Environment, Professional Services, and Healthcare Services. She is known for bringing clarity to ambiguous situations, neutrality to emotionally weighted conversations, and structure to critical decisions that shape the future of a company.