About Daybreak

Daybreak Advisory is an independent M&A advisory firm focused on ownership transitions and capital events for founder and family-owned middle market businesses.

We combine the process discipline and buyer access of institutional investment banking with the focus and direct senior execution of a founder-led firm. Most engagements begin before a formal transaction process — working with owners and leadership teams to clarify objectives, evaluate alternatives, and determine the right path forward. When a transaction is the right answer, we lead it through close.

Our clients are typically founder-owned or family-held businesses with $10 million to $100 million in enterprise value across professional services, business services, tech-enabled/SaaS products & services, technical, consulting, and engineering services, and healthcare services.

Natalie M. Asher, Managing Partner

Natalie Asher is Managing Partner of Daybreak Advisory. With nearly two decades of experience across institutional investment banking, private equity, and strategic advisory, she brings a combination of financial discipline, operational understanding, and senior judgment to ownership transitions and capital events.

She has advised more than 50 companies across the United States and Canada — from founder-led organizations to established middle-market businesses — representing more than $2 billion in combined revenue and over $1 billion in transaction value.

Prior to founding Daybreak, Natalie held senior roles at several Denver-based institutional investment banks and private equity firms, with particular depth in Professional Services, Built Environment, and Healthcare Services. She is known for bringing clarity to ambiguous situations, neutrality to emotionally weighted conversations, and structure to critical decisions that shape the future of a company.